kenzup: Morocco's Loyalty Revolution

The question we're asked most often by new Aksal Black members: what exactly is kenzup, and how does it work with my membership?

kenzup is Morocco's leading multi-brand loyalty platform. When you spend at any Aksal partner brand, your 5% cashback is credited not as store credit but as kenzup points — a currency you can spend across hundreds of brands nationwide, well beyond the Aksal portfolio.

The intelligence of this system is its universality. Your luxury purchase at Louis Vuitton generates points you can use at your local café, at a restaurant, at a hotel. The reward is not siloed within one brand's ecosystem — it flows freely into your life.

For Diamond members, the welcome bonus, birthday bonus, and accumulated cashback can represent significant point balances over a year. Understanding kenzup is understanding how to maximise the full value of your Aksal Black membership.